L’Oréal committed to expanding the “Beauty For A Better Life” program to more than 500 beneficiaries in 2018
L’Oréal, the world’s leading beauty company, in association with the L’Oréal Foundation, presented the 2018 class of students for “Beauty for a Better Life” – a philanthropic professional educational program in Pakistan which is designed to enable underprivileged members of society to gain access to employment and self-esteem through top quality, free-of-charge beauty training.
Through its “Beauty for a Better Life” program, the L’Oréal Foundation aims to facilitate professional makeup and hairstyling trainings for members of underprivileged communities who aspire to pursue careers in the field of beauty – but can’t afford to do so. The “Beauty for a Better Life” program is effective across the globe in 30 countries in partnership with local NGOs – to bring a positive change in the lives of the program’s beneficiaries through top quality, extensive and hands on training programs based on global standards, free of cost.
The “Beauty for a Better Life” program was launched successfully in March 2016 by L’Oréal Pakistan, in partnership with Lahore based NGO, ‘ICARE’, and IFAP – A private training institute which provides skill development programs for economic empowerment of women via grooming workshops and beauty trainings. The program has already enabled access to employment for 30 beneficiaries, and with the Punjab Skill Development Fund (PSDF) joining hands in 2018, L’Oréal Pakistan aims to scale up the “Beauty for a Better Life” program further, with a mission to train more than 500 beneficiaries to become beauticians and lead empowered lives.
Under the mentorship of Mehreen Syed at IFAP, the extensive 3-months training imparted by “Beauty for a Better Life” program enables the students of this program to learn the latest techniques and trends in makeup and hair styling.
In support of the “Beauty for a Better Life” program, CEO PSDF, Mr Jawad Khan said “PSDF sees tremendous growth in the hair-styling and grooming sector for women as these trainings lead to formal employment as well as self-employment opportunities. With this in mind, PSDF is committed to support the Beauty for a Better Life program.”
Speaking about the third edition of “Beauty for a Better Life” program in Pakistan, Managing Director L’Oréal Pakistan, Musharaf Hai said: “The program aims to empower, educate and train women with limited resources, in the field of beauty and personal grooming, who want to become economically sustainable. Our goal is to reach deserving women and impact talented entrepreneurs. The program is designed in accordance with the international standards in theory and practice of the L’Oréal Foundation. We primarily want to cater to the youth to make them technically proficient and financially independent. L’Oréal as a company seeks innovation and always encourages creativity and entrepreneurial spirit as our core values.”
About the L’Oréal Foundation
The missions of the L’Oréal Foundation focus on two main commitments; promoting science and providing help to the most vulnerable members of society through beauty. Conveying the values of excellence, generosity and creativity, science is at the core of the Foundation’s commitments, most particularly its commitment to supporting women researchers through its “For Women in Science” program, a worldwide initiative in partnership with UNESCO. The Foundation’s other commitments, whether education/training, socio-esthetics, and reconstructive surgery, are based on a vision of beauty as a way to improve the lives of disadvantaged people and help them re-enter the world of work, a way to help them regain the sense of self-esteem and self-respect necessary for a life of dignity.
About iCARE
iCARE is a non-profit organization, established in 2015. Our vision is to create a humane world where people are empowered healthy and develop their full potential through skills. ICARE started off by giving extensive beauty skills and grooming trainings to 10 girls initially, then progressed and the next batch comprised of 20 girls. Recently ICARE trained a batch of 120 girls and in 2018 we aim to train 500+ girls for beauty and grooming skills which will make a positive difference in their lives and the ones closely associated to them. The mission of ICARE is to improve the quality of life of underprivileged Pakistanis, by enhancing support to deserving individuals and by working with them to improve their capacity to deliver more, with greater impact.
About IFAP
International Academy of Pakistan (IFAP) incepted in 2008, is a private training institute which provides skill development programs for economic empowerment of women through Grooming and Beautician trainings.
About PSDF:
Punjab Skills Development Fund (PSDF) is a section 42 not-for-profit company established in 2010 under the Companies Ordinance 1984 by the Government of the Punjab in partnership with the UK’s Department for International Development (DFID, UK). The World Bank is also providing funds to the Punjab Government for the trainings to be funded by PSDF. PSDF aims to provide quality skills and vocational training opportunities to the poor and vulnerable populations of all the 36 districts of Punjab in order to improve livelihood prospects for them. Since its establishment in 2011, PSDF has trained 250,000 youth in over 200 trades and it works with over 250 private & public sector training providers. Over the next 5 years, it will be training over 400,000 youth across Punjab that will be employed in Pakistan and abroad.
Special Thanks to Lotus PR
