Khaadi, Pakistan’s premier fast fashion and lifestyle brand unveiled its limited edition, unstitched luxury lawn at the opening of its complete destination flagship store in Multan. 

Khaadi’s limited edition lunxury lawn collection takes inspiration from the rich sub-continental heritage and crafts a blend between tradition and modern design philosophy. The new Collection brings a wide range of intricately embellished and embroidered fabrics, offering festive colors and designs in printed and embroidered fabrics with zari, sequins and resham finishes.

The collection itself is an assortment of 8 subs collections each having its own identity. Each outfit of the new collection is a 3 piece ensemble and offers, for the first time a diversity of combinations, including but not limited to heavily embroidered cotton net with embroidered net tissue silk dupattas. Also, there are embroidered chiffon suits, paste & gold printed suits, embroidered digital cotton satin, embroidered lawn with chiffon dupattas and embroidered lawn with embroidered chiffon dupattas.

The collection is priced between PKR 3,900 and PKR 13,000 and will be available nationwide from 5th May 2018.

We chose Multan to launch this collection as it is our newest store. The store and the collection are reflective of our commitment to creating new traditions defined by our signature retail experience.” said CEO Shamoon Sultan. “We welcome Multan to our Flagship store and hope it becomes an icon in Multan’s retail space.”

The store currently employs twenty-five full time sales staff who are enrolled in Khaadi’s sales and development training programme.

About Khaadi:

Khaadi is Pakistan’s premier fast fashion and lifestyle brand. It currently operate 46 stores, in 17 cities across Pakistan and 17 stores across UK and the GCC, offering a wide range of products from apparel for women, men and kids to home-textiles, in both printed and hand-woven fabrics.

Sundus

Sundus is a Media Professional; has work experience of Electronic, Print and Web media, She has been working as Fashion Journalist in different web and print magazines and as Radio Broadcaster since 2005. Besides that, she is working on screen as Program Host. Sundus is proceeding PhD in Strategic Communication from University Utara Malaysia. She can be approached via tweet @TheRealSundus

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