Alkaram Studio launched its Spring Summer Collection’s Volume 1 on February 23rd.  

Alkaram Spring/Summer Collection is a mélange of soothing pastels and radiant hues inspired by the warm sunlight and clear blue skies typical of a crisp summer morning. The collection is a waltz of colours, a harmonious union of distinctive patterns that never fail to strike which makes it the perfect choice for your wardrobe staples and favourites.

Alkaram continued their journey with the multifaceted Ayeza Khan as their ambassador who perfectly embodies the timeless grace and effortless elegance the brand has always echoed. Star of numerous hit drama serials such as Pyarey Afzal and Koi Chand Rakh, Ayeza is an award winning actress whose stellar performances and a humble personality has won hearts in the subcontinent.

The collection was launched exclusively online earlier this week and is now available in stores as well!

Building on the strength of Alkaram Textiles, the concept was created for customers to experience the depth, range and creativity of the Alkaram product portfolio. From luxurious fabrics and apparel for Men, Women and Kids, to Home Textiles, Alkaram Studio offers a complete creative concept where customers can turn their dreams and aspirations into reality. Alkaram Studio is a haven for aesthetically-inclined women, who like to bring their fashion language to life with fashion fabrics, ready-to-wear lines and stunning accessories from our stores.

Alkaram Studio is located in Karachi, Hyderabad, Lahore, Islamabad, Rawalpindi, Faisalabad, Sargodha, Multan, Gujrat, Mirpur, Peshawar, Gujranwala, Daska, Muzaffarabad, Mardan, Swat, Narowal, Bahawalpur and Dubai.

Special Thanks to Walnut Communications


Sundus is a Media Professional; has work experience of Electronic, Print and Web media, She has been working as Fashion Journalist in different web and print magazines and as Radio Broadcaster since 2005. Besides that, she is working on screen as Program Host. Sundus is proceeding PhD in Strategic Communication from University Utara Malaysia. She can be approached via tweet @TheRealSundus

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