The pioneering Pakistan Fashion Design Council [PFDC] and L’Oréal Paris, the world’s leading beauty brand, presented Day-2 of the ninth consecutive PFDC L’Oréal Paris Bridal Week 2019 – a platform that endeavors to define and present contemporary and traditional Pakistani Bridal fashion, while fusing hair and makeup trends to create looks for the upcoming bridal season of 2019-2020.
This year at #PLBW19, PFDC is showcasing a mix of established, young, and contemporary designers within an enlarged scope of the bridal platform, following two distinct sets of show segments: Early Evening and Evening shows. 
To this end, the PFDC presented a set of collections in the evening segment from a diversity of mainstream luxury bridal ateliers. The PFDC further extend their commitment to building an industry of new talent and brands with the early evening segment, where this year the Council give a platform to 4 new designers, many of whom have been trained at the Pakistan Institute of Fashion Design.
In this regard, the second day of PFDC L’Oréal Paris Bridal Week 2019 started with early evening grouped bridal showcases featuring Saira Rizwan, Ahmad Sultan, J&H Studio, Tayab Moazzam Studio and Asma Aslam. This was followed by evening bridal showcases featuring a grouped bridal showcase comprising of The House of Kamiar Rokni and Misha Lakhani and a finale grouped bridal showcase featuring Sania Maskatiya, Sonia Azhar and MAHGUL as summarized below.
Moreover, the PFDC has worked over an entire decade to develop an infrastructure to professionalise the modelling industry of Pakistan. This has included the scouting, development and training of an entire new industry of models. This has also included instituting standards for a safe, protective and encouraging workplace for models. For this ninth iteration over 300 models along auditioned.
With PFDC L’Oréal Paris Bridal Week, L’Oréal Pakistan continues to strengthen its commitment to #BeautyMeetsFashion platform and like every year L’Oréal Paris will set new trends for both bridal makeup and hair for the season.
L’Oréal Pakistan has reinforced the group’s credentials in beauty-technology leadership. For the first time in Pakistan, attendees will be experiencing the makeup looks curated exclusively for PFDC L’Oréal Paris Bridal Week [#PLBW19] in real time courtesy of a virtual makeup station powered by Modiface, Augmented Reality Application. #LOrealBeautyTech, 
In addition to this, L’Oréal Paris, in collaboration with SFK Studios [Sadaf Fawad Khan], shall be auctioning off a bridal outfit by SFK Studios during #PLBW19, proceeds for which will be donated to ICARE, to support Beauty for a Better Life – a philanthropic educational program by L’Oréal Foundation which enables economic empowerment of women via grooming workshops and beauty training.
The PFDC is proud to continue their partnership with L’Oréal Paris as their title sponsor for the ninth consecutive season with Aquafina as the blue carpet, rising talent and beverage partner, Libas Now as the digital content partners, Borjan as the footwear partner, Careem as the technology partner, J. Fragrance as the fragrance partner and Sonica Jewellers Signature as an Associate Sponsor.
PFDC L’Oréal Paris Bridal Week [#PLBW19] is being produced by the PFDC, with Hira Shah as the choreographer, ReStart Branding Solutions and Shazreh Khalid of Z and S events as event architects, Production 021 as show production and backstage management, N-Pro/NGENTs hair and makeup stylists, Kamiar Rokni as the official spokesperson for the PFDC, Rehan Babar as the Blue Carpet Host, Red Communications as the digital agency, Faisal Farooqui and the team at Dragonfly as the official photographers, AI Solutions as the tech support and live stream partners, Radio1 FM91 as the Radio Partners, Hum TV as the TV media partner with media management by Lotus Client Management & Public Relations.
EARLY EVENING GROUPED BRIDAL SHOWCASE
Saira Rizwan
Day-2 of PFDC L’Oréal Paris Bridal Week 2019 early evening grouped bridal showcase was opened by Saira Rizwan’s bridal couture collection titled “Aaina”. The collection revolves around the concept of reflection and self-love. Being a woman in our society and the upbringing that it entails means constantly doubting yourself and putting the love for others over and above the love for our own selves. In times like these, it is essential that a woman reflects on her abilities and capabilities and finds herself to be beautiful and valuable enough to keep her going through the storms without falling apart.
The collection featured intricate and detailed sheesha work that resonates with the theme of self-reflection and love, and gotta work with techniques of chevron and linear designs in hues of dominantly reds, golds, silvers and pastels; following a very royal palette with colour transformations depicting this journey of the self. The silhouettes for the collection included contemporary modern cuts in elegant floor length gowns, paired with delicate traditional work to display a fusion of two eras.
Sumbul Iqbal participated in the designer’s showcase as a celebrity showstopper.
Ahmed Sultan 
Ahmed Sultan showcased his bridal collection titled “La Vie en Rose”, which directly translates to Life in Pink. The collection besets a timeless charisma by pairing the traditions of the past with trends of the modern day in a novel way featuring exquisite details and iridescent hues with floral patterns being the overarching focus.
Sara Ali Khan participated in the designer’s showcase as a celebrity showstopper.
J&H Studio
J&H Studio made its PFDC L’Oréal Paris Bridal Week 2019 debut with the collection, “Kaleido Nyfi”, which in ancient Greek means ‘The most beautiful form of a bride’. Influenced by the 18th century optical instrument Kaleidoscope, J&H Studio celebrates the facets of a sense of symmetry and balance to ultimately create a cohesive composition. The authority of shape and proportion can be seen in the collection. At times it may be intense, soft or it may just quiver the senses. With a vision to reinvent classic silhouettes and translating them into luxurious fabrics while keeping things sleek and architectural in terms of design, “Kaleido Nyfi” is an exploration of essentials rendered with simplicity, elegance, purity and tonality. Intricately embellished by hand, the collection features fabrics such as silk, organza and tissue with a color palette comprising of whites to gold segue to delicate embroideries in saturated hues of fuchsia, turquoise, tangerine, greens and cerulean. From cholis to lengthened hemlines, the motifs and colors, the collection is inspired by the Italian Florentine and Mughal frescos.
Tayab Moazzam Studio
Tayab Moazzam Studio made its PFDC L’Oréal Paris Bridal Week 2019 debut with “Feline Riposte”, a collection that showcases a modern day bride in all its glory bringing forth an amalgamation of bold and sublime hues entailing flattering silhouettes and impeccable craftsmanship. With a color palette of solid maroons and greys along with a hint of nude beige, the collection features fabrics such as velvets, raw silks and organza nets with intricate and delicate embellishments. Handcrafted with extrinsic embroideries, sequins, tilla work, gota and stone work, the collection is embossed with prints and motifs that illustrate power and modernity.
Mawra Hocane participated in the designer’s showcase as a celebrity showstopper.
Asma Aslam
Making her PFDC L’Oréal Paris Bridal Week 2019 debut, Asma Aslam showcased her bridal collection titled “Serene Glam”. Inspired by the beautiful and magical sun kissing the nature and sky at sunrise, the collection combines intricate and bold patterns and hues of early morning fused together to create a balance between modern and traditional elements with elegance. The collection features unique embellishment techniques, gradation of color and classic silhouette with a signature approach. This collection celebrates the true will and essence of life with beauty of its modern appeal and soft hues. It is a perfect balance of delicacy and glamour.
Sara Loren participated in the designer’s showcase as a celebrity showstopper.
EVENING BRIDAL SHOWCASES
GROUPED BRIDAL SHOWCASE – 1 
The House of Kamiar Rokni
Day-2 of PFDC L’Oréal Paris Bridal Week 2019 evening grouped bridal showcase was opened by The House of Kamiar Rokni with the bridal collection,“Golestān”.
“Golestān”, the Garden of Roses, represents a poetry of ideas. Drawing from Kamiar Rokni’s Persian heritage, “Golestān” explored the influence of Iran in Sub Continental design, playing with the diversity within femininity, from the modern to the classic, from softer to bolder expressions. Indeed, Rokni envisions modern couture as layered and multi-faceted, embracing different aspects of our nature. “Golestān” also takes its title and creative interpretation from Persian poet Sa’adi’s magnum opus, presenting a collection as a confluence of many ideas but ultimately proposing a celebration of one’s individuality; one where no two flowers are alike in the House of Kamiar Rokni’s Garden of Roses.
The ties that bind fashion, art, culture and imagination make up the very fabric of The House of Kamiar Rokni’s DNA.
“Golestān” was based in rich velvets, organzas, jacquards, chiffons, handwoven silk trims with detailed silk and tissue nets, introducing multiple rich textiles within one outfit. The collection explored many silhouettes across a colour palette that channels rich, high contrast bursts to the softer, dreamier and more ethereal hues.
Misha Lakhani 
Misha Lakhani’s bridal collection for PFDC L’Oréal Paris Bridal Week 2019 was titled “Pairidaeza”. The collection celebrates freedom and versatility, and features Misha’s signature craftsmanship with an emphasis on subverting traditional motifs and reinterpreting them in a manner that is contemporary yet classic. Romantic, modern and nostalgic at the same time, the collection embodies a new voice of tradition and has something for everyone be it an engagement, wedding or trousseau.
GROUPED BRIDAL SHOWCASE – 2
Sania Maskatiya
Multi-award winning fashion house Sania Maskatiya showcased their F/W 19/20 bridal collection titled “DILARA” on day two of PFDC L’Oréal Paris Bridal Week 2019. Styled by Sarah Tabani, the showcase was complemented by jewelry from Allure by MHT and shoes from Charles & Keith.
Indeed, Sania Maskatiya’s boldest bridal collection to date, “DILARA” paid tribute to the most exquisite of promises between two beloveds. A collection that combines ‘dil’ (heart) and ‘ara’ (what decorates beauty), two core elements of fashion, “DILARA” dresses both bride and groom in a dazzling array of colours, both subtle and siren, featuring heavily ornamented luxury fabrics in silhouettes that hearken to the Subcontinent’s Golden Age; blending a mild modernity to the allure of the Orient. Its peshwazes and ghararas, prince coats and sherwanis were brilliantly furnished with an elegance that’s eternal. An astonishingly sensuous homage to love’s sublimity, “DILARA” defined all that a marriage can be.
There’ll never another
Who melts his gaze
To silk and sequin
As her
And nowhere a sun
So golden, so true as
His heart that races
For her
A promise so fine
So pure and divine
A queen in her time
DILARA
“DILARA” will be available for preview and order in Lahore on 28th September 2019 and in Karachi on 30th September 2019 at the flagship outlets.
Sonia Azhar
Sonia Azhar showcased her couture 2019 collection titled “Timeless Pieces”. The 2019 Couture collection draws inspiration from a woman who is not afraid. She fulfils all aspects of womanhood including vulnerability and embraces it with pride. She looks after herself and those around her and takes joy in celebrating her existence as a gift of God. The collection explores these untapped energies through its materiality, paying homage to the femininity and individuality of modern women.
Mansha Pasha participated in the designer’s showcase as a celebrity showstopper.
MAHGUL
MAHGUL showcased her latest bridal collection titled “Tales of Bijin” as the finale on Day-2 of PFDC L’Oréal Paris Bridal Week 2019 in Lahore.
The collection is based on the power & magic of love & beauty. The collection is inspired by folklore where it is said that in a land east of the Sun, at a time immemorial, a deep darkness covered the realms of men and spirits alike. A stagnant decay pervaded the hearts of all those who entered. Until one day a beauty bloomed into existence that shone so bright it blinded all those around it by its sheer brilliance. Clad in drapery so fine the world had never seen before and radiating serenity it moved through the lands, warming the hearts of all those it touched. Once the world had been cleared of darkness — her mission accomplished — she lay down in a meadow wrote odes to beauty and love.
These “Tales of Bijin” were carried across the Seven Seas, personifying beauty, art and goodness. Her scrolls might have been lost but her fanciful stories carried wherever the winds and poets took them.
“This collection is deeply embedded in the philosophy that love and beauty conquers all. Designed as clean and bold in equal measure, the Tales of Bijin plays on contrast in its motifs and mixing of cultural elements with minimal embellished silhouettes.” said Mahgul Rashid.
IFAP Founder, L’Oréal Paris Pakistan spokesperson and supermodel Mehreen Syed participated in the designer’s showcase as a celebrity showstopper.
Special Thanks to Lotus PR
