Since 1991, Nilofer Shahid reinvents the classic vision of Haute Couture garments and accessories. She is the first one who represented Pakistan in Paris Fashion Week; and now is one of the leading haute couture fashion houses in Pakistan.
Meeras is the only fashion house in Pakistan to work on profound themes with extensive research, hence having an edge over all their competitors in Pakistan. Each garment has its own story and philosophy, pertaining to a certain theme/inspiration. Consequently, the challenge to blend history, poetry and art into a wearable garment drove Meeras to access professionals from all required areas and train them extensively.
The MEERAS accessory line has been recently launched and her exclusive and distinctive jewellery. Meeras produces from extremely traditional to a fusion line, from couture to prêt, fusing the West and come up with a wearable exotic look having its own strong signature style. Meeras was also the 1st fashion house to support PIFD, Pakistan Institute of Fashion & Design, realizing the urgent need of such an institute for the benefit of Pakistan fashion industry, by and large. The motto is to keep on reinventing but keep the Meeras signature in mind regarding innovation, strong sense of style, perfect finishing, world trends, marketing, media etc.
Mix Plate conducted special interview of internationally recognized Pakistani Fashion Designer “Nilofer Shahid”, in Ramadan. Fashion House of “Meeras” also recognized as ‘Runway Empress’ of Pakistan, awarded with knighthood “Grades De Chevalier” by French government, First one to Represent Pakistan in Paris Fashion Week in late 90’s, Cultural Ambassador of Pakistan and Charismatic Personality.
