Fashion giant Zara is in hot water over its recent campaign, “The Jacket,” as Palestinian and pro-Palestinian social media users claim it’s insensitive and are urging a boycott. Launched on December 7, the campaign’s elements have triggered allegations that it downplays the suffering of Palestinians.
Campaign Elements
The collection features a model in black against a white backdrop, surrounded by props resembling a damaged structure. Deleted images circulating on social media suggest the model held a mannequin wrapped in white cloth with rubble in the background. Critics highlight specific elements, including a white-clothed mannequin resembling a deceased Palestinian, a plastic-wrapped mannequin suggesting bomb victims, a prop resembling the Palestinian map, and rubble indicating bombed buildings.
Interpretation and Boycott Calls
Many interpret these elements as insensitive, particularly towards Palestinians in Gaza. Pro-Palestinian users, like Majid Freeman, draw parallels between the images and scenes from Gaza, branding it the “Gaza genocide collection” and calling for a boycott.
Zara’s Response
Zara insists the design choices are intentional to showcase the garment’s versatility. Despite this, the boycott gains traction. Adding to the controversy, an older issue involving Zara’s Israeli head designer, Vanessa Perilman, resurfaces. In June 2021, Perilman faced criticism for expressing critical views towards Hamas in a private chat with a pro-Palestinian model, sparking outrage and threats against her.
The controversy unfolds amidst global calls to boycott Israeli brands following offensive strikes, intertwining fashion, politics, and sensitivity toward humanitarian issues.
